Lou
Doran

Graphic Designer

About

Form follows function

Hi! I am Lou Doran, a creative designer and freelancer from beautiful Lucerne. Since more than ten years I deal with marketing and creative processes and take care of their production and positioning in the analog and digital world. I enjoy to develop creative idea’s in the field of websites, branding and print. In doing so I concentrate on requirements of clients which I try to implement in the spirit of time and by today’s means in order to present a visually appealing and inviting story. I believe in the magic of details, but always with the hidden agenda “Form Follows Function”. I am multifaced interested, creative, spontaneous and implement my projects with a lot of energy and heart and soul. Though adherence to schedules and financial guidelines are self-evident.

Webdesign

When designing websites, I focus on customer requirements and the user experience.

Branding

I like to design beautiful but simple brands with a love for detail. But always with the motto "Form Follows Function ".

Print Media

I have over 6 Years professional experience with the digital world and over 10 years with solutions in the commercial, cultural and charitable area - whether flyer or editorial design. I like to accompany the projects across all processes to the finished product.

Work

Evercloud

Logo, Icons & Interface

kumschick

Website

Vaucher

Webshop

Frontal

Website

Formconcept

Website

Woodrangers

Redesign

Bisesti

Webseite

Ammann

Website

Asoni

Website

Moebelschweiz

Website

Culture

Flyers

Logo, Icons & Interface

Evercloud is a project management software for small and medium-sized enterprises and colaboration teams. The startup had already placed the technical corner stones on which I was permitted to build the graphic user inferface. The project included the logo and a basic Corporate Design. The logo combines the cloud and the two initials of the company’s name.

Concept & Design

Website

Kumschick is the main importer of Lotus and Caterham in Switzerland. The company would like to implement an original appearance, reclined with the Corporate Designs of Caterham and Lotus.

Concept & Design, ©Frontal Agency

Webshop

Vaucher is an online sports shop that was to be revised. The works shown are drafts of what the navigation and look of a sports page looked like for me in 2016. It was important for me to work with many moods on the homepage, which establish a connection to the products. Navigation was the main issue for creating an effective shop. I believe that the search parameters are essential for the purchase process.

Concept & Design

Website

The agency Frontal, where I work since nearly 3 years, trusted me to create our website new. I felt very honored, as the website is the signboard of the company and distinctive for the Corporate Design. The head note of the company acts as navigation on the front page. In order to give the user a personal insight into our firm, a short film was made of each employee while working. The references were configured in an unconventional pattern, which enabled many options – never disregarding Mobile first.

Concept & Design, ©Frontal Agency

Website

The configuration of a website for architecture usually has the advantage of the client being willing to dare something and has good pictures. However the focus must be that the User can find the relevant topics in minimum time. I think the mix of design and functionality is quite successful.

Concept & Design, ©Frontal Agency

Corporate Design

Woodrangers is a producer of classy parquet floors. The main importance was to include the purity, the genuine work into the design. Therefore the choice fell on Stencil lettering. The redesign contains logo, imagemovie and website.

Concept & Design

Webshop

The B2B-sport distribution company Bisesti is in charge of eight brands who each should have a prominent position on the welcome page. Therefore the guidance of the menu received a secondary role. The product pages of each manufacturer show a high level of details up to 3D-model.

Concept & Design

Website

Precision and knowhow are in the fore of this new performance of the survey company Ingenieur Ammann. With the contour in the background of the website a continuous keyvisual arises. In spite of the uploaded graphics in the background the website is impressive for it’s short loading time.

Concept & Design, ©Frontal Agency

Website

The website of fashion manufacturer Asoni was also an exciting project, in which I participated. We were given very good photo material during the briefing, so that we could work with large photos. The works seen here are from the creation process. Many of these ideas have also been incorporated into the final version of the page.

Concept & Design

Website

Moebel Schweiz is the association of the Swiss furniture industry. With a new Corporate Design and webperformance the organisation would like to give each minor producer a better platform for their products so that these can be better established on the market. The platform should show products as well as reveal new trends and interior design ideas. The site is in four languages and include also a calculator which also gives inspirational proposals of diverse producers. The Job included Corporate Design, the strategic concept and User Experience.

Concept & Design, ©Frontal Agency

Flyers

In addition to my career in the agencies, I also have always had considerable interest in the communication and marketing of non-commercial cultural events and productions. In consultation with my employers, this made it possible for me to take private assignments in various areas and implement them. I created a variety of flyers, posters, CD covers and websites in this work.

Concept & Design